"Creating a healthy environment for pets and people." The site's mission: "To create a healthy environment for pets and people by demanding toxic chemical reform legislation in the U.S.

"Whether you want safer cat food or a bed that isn't doused in flame-retardants, toxic chemicals reform is the way to make it happen. The industries that create those dangerous chemicals are running the show in this country, and it's time we took a stand. We pets may look cute, but we can be awfully loud when we want to be, and just think of the changes we could make if each of us pets got the humans in our lives involved, too.

"Using scientific research and political advocacy, Pets empowers us all to tell the government that we deserve toxic chemical reform legislation. In the meanwhile, Pets provides members with solid advice on reducing exposure that pets and people can use now."